Bas Bleu was founded in 1994 by a true bluestocking, a book-loving lady who launched her venture from her Atlanta, Georgia, home. In the beginning, she wrote every word of catalog copy, packed and posted every order herself, and stored the company’s stock in a closet! She mailed 50,000 copies of the first edition of the Bas Bleu catalog. Today, we mail millions of copies to readers all over the country, but our little company never could have survived those early years without the enthusiasm and support of our loyal customers. That’s why, in 1999, we decided they deserved a little something extra…and the Bas Bleu Society was born!
The premise is simple: For a flat annual fee (which is considerably lower than that of some of the, ahem, other guys), Bas Bleu Society members enjoy a bouquet of benefits, including:
- Free shipping on all standard-delivery orders
- 15% off regular-price books
- discounted gift wrapping
- special e-mail offers
Many of our readers join the Society during the holiday season: When placing large orders for gifts, the membership pays for itself (and then some!) in free shipping, book discounts, and gift wrapping. If you’re a fan of our annual Book a Month program, Bas Bleu Society members enjoy free shipping on the monthly and ship-all-at-once packages (trust us: that adds up!). And members who would rather create their own packages by picking and choosing from the selected titles will receive free shipping and 15% off any combination of books.
But don’t just take our word for it! From time to time, we ask our Society members to “review” their memberships. Here’s what a few of them had to say. (You can read more reviews on our website.)
Ever since we received our very first order—by fax!—in 1994, we’ve known Bas Bleu’s customers were special. And over the past two decades, you’ve proven our hunch correct, time and time again. If you’re already a Bas Bleu Society member, thank you for your loyal support over the years, and for the letters, emails, and phone calls you’ve sent us. If you’re not a subscriber to our e-list, we suggest you sign up, so you don’t miss out on additional Society discounts and benefits we send via email.
And if you’ve been on the fence about joining the Bas Bleu Society, why not give it a try? We offer the membership with a 100% satisfaction guarantee: If you’re not happy with it, you may discontinue your membership at any time and receive a refund of your annual fee, less the value of discounts used. We won’t give you the run-around (again, unlike the other guys).
Whether you’re a Bas Bleu Society member or not, please know how much we value you as a customer. Your support means the world to us, and we cherish the community of booklovers you’ve helped us create. Our editors always welcome feedback from our readers; feel free to drop us a line by emailing us at editors[at]basbleu.com!
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