After ten years in our current office, our editorial staff is preparing to move into new, larger digs next month. (We’re bursting at the seams!) In the midst of packing up paper clips, catalog archives, and so many books, we were delighted to rediscover boxes full of archived customer correspondence from Bas Bleu’s earlier days. In the 1990s and early 2000s, before e-mail was as widespread as it is today, many of our customers directed their inquiries, book recommendations, and, occasionally, criticisms to us via snail mail.
It’s that time of year again, bluestockings! No, we’re not talking about turkey or football or friendly family squabbles over the last slice of pie. (Though those are excellent traditions too.) We’re talking about taking a moment—before the merry mayhem of the Christmas season overtakes us—to sit back and count our blessings.
We thoroughly enjoy our work here at Bas Bleu, but ours is not an easy business. Bookselling has always been more a labor of love than an opportunity for enormous profit, especially as algorithm-driven deep discounters have grown to dominate the industry. That’s why every single day of the year (and twice on Thanksgiving!) we count our lucky stars to have customers like you.
For more than twenty years, you’ve supported our “bookseller by post”—even when you had bigger, cheaper options—because you share our love for interesting, out-of-the-ordinary, occasionally odd little books and gifts. We’re thankful for every purchase, no matter the size, as well as every book recommendation, Reader Review, and handwritten note you send our way. We’re even thankful for your critiques, because they help us improve our products and our service to you.
George Colman wrote, “Praise the bridge that carried you over.” Dear bluestockings, you are the bridge that carries us over. We know 365 days a year just how fortunate we are to have the customers we do, but Thanksgiving seemed like the right time to tell you: Thank you. You’ll never know just how much you—your patronage, your trust, your good humor, and your devotion to good books—mean to all of us at Bas Bleu.
So from our family to yours: Happy Thanksgiving, and happy reading!
We have the best customers in the book business. Hands down. Bar none. Without a doubt. You share our passion for books and reading, and you’ve supported our quirky little catalog for more than two decades. And for twenty-one years, our readers have sent us wonderful letters and e-mails, even scribbling little notes in the margins of Bas Bleu order forms. Those kind words delight us and, on more than one occasion, have boosted our flagging spirits. Today in the Bluestocking Salon, we thought you might enjoy reading some of the wonderful messages we’ve received over the years. We can’t possibly include them all, but here are a few of our favorites: Continue reading
Tomorrow is Thanksgiving, and while we do enjoy giant parade balloons, football games, and fighting Uncle Frank for the last spoonful of sweet potato casserole, we live out the spirit of the holiday when we gather to give thanks and break bread with family and friends. For those of you called on to bless the table at your Thanksgiving gathering Continue reading
Because Bas Bleu’s customers are awesome, helpful people, we received quite the flurry of correspondence after our Autumn 2014 issue debuted. Mostly you told us that you loved the new books and gifts we chose for the catalog. But several eagle-eyed readers pointed out what you feared was an editing mistake on our part: referring to our Reading Reindeer Ornament as a “she.” If there’s one thing we remember from childhood—thank you, Julie Andrews!—it’s that a doe is a deer, a female deer. But how, you asked, can our hooved bibliophile be a doe when she has antlers? Continue reading
Just because it’s Wednesday and we want you to have nice things, we’ve put together a care package of literary treats to distract you on this hot summer day. From handmade customer gifts and tips for organizing your bookshelves to chuckle-worthy songs about classic books, you’re bound to find something fun in the mix! Continue reading
This week, our Spring 2014 catalog lands in mailboxes around the country, signifying—we hope!—the end of a long, hard winter and the beginning of those sunny, fragrant days that beckon us outside with a good book. And in addition to introducing you to more than one hundred new books and bookish gifts, our Spring issue celebrates something extra special: Bas Bleu’s 20th anniversary! Continue reading
Thanksgiving falls later than usual this year, but here in the Bluestocking Salon, we’re celebrating early. (Not with the turkey and football, mind you. We’ll be tucking into those treats on November 28, along with the rest of the country.) But this week, as the Bas Bleu team prepares for its busiest season of the year, we’re taking a minute to stop, catch our collective breath, and count our blessings. And topping our list of what we’re thankful for:
You. Continue reading
Attention, creative bluestockings: We have a contest for you! Help us brainstorm bookish concepts for one of our Winter 2014 catalog covers. Continue reading